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FINANCIAL CHRONICLE™ » DAILY CHRONICLE™ » Sri Lanka agency for Diageo to new firm

Sri Lanka agency for Diageo to new firm

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1Sri Lanka agency for Diageo to new firm Empty Sri Lanka agency for Diageo to new firm Thu Oct 18, 2012 4:37 pm

Redbulls

Redbulls
Director - Equity Analytics
Director - Equity Analytics

Oct 18, 2012 (LBO) - Products of UK-based Diageo, including Johnny Walker scotch and Smirnoff vodka will distributed in Sri Lanka by the Ceylon Beverage Holdings group, which producer of island's Lion beer brand.

The agency was long held by Autogrill, an airport duty free operator.

Autogrill will continue to hold the rights to sell in the airport and the new firm will only distribute in the rest of the island, a source familiar with the matter said.

The firm also had no plans to produce the products in Sri Lanka, the source said.

Among other brands owned by Diageo are Guinness and Baileys.

Ceylon Beverage Holdings recently changed its name from the earlier Ceylon Brewery.
http://lbo.lk/fullstory.php?nid=311778026

UKboy

UKboy
Senior Vice President - Equity Analytics
Senior Vice President - Equity Analytics

That’s interesting news.
Probably the best agent post for a foreign spirit & should give a decent return to BREW. We must have a pretty good market for both products.
I guess it's worth to see BREW's financial reports in coming quarters.



The Alchemist


Senior Manager - Equity Analytics
Senior Manager - Equity Analytics

@UKboy wrote:That’s interesting news.
Probably the best agent post for a foreign spirit & should give a decent return to BREW. We must have a pretty good market for both products.
I guess it's worth to see BREW's financial reports in coming quarters.

According to Daily Mirror 18th October, Business Page under heading " Lion bags Diageo rights", it is mentioned as follows quote " Lion has been appointed sole agents for all Diageo brands with the hopes of commencing local production. The brands include Johnnie Walker, Smirnoff, Gordons Gin, Ciroc, Jose Cuervo, Baileys, Captain Morgan, Moet & Chandon, Hennessy and Guinness. They are looking to manufacture Smirnoff, Gordon Gin and Vat 69 locally, a well informed source confirmed " Unquote.

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