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Sri Lanka targets Japan in post-war tourism boom

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thilankad

thilankad
Manager - Equity Analytics
Manager - Equity Analytics

A Sri Lankan tourism promotion campaign in Japan was launched on Friday to add to the post-war tourism boom, a statement from the External Affairs Ministry said here.

The 15-month long campaign will cover a range of areas which include a planned advertising campaign targeting consumers, event promotions, and promotional activities for travel agents and proposal-based marketing and promotional activities, said the statement.

At the launch, Sri Lankan ambassador to Japan Wasantha Karannagoda said that Sri Lanka is now one of the safest destinations in the world following the end of terrorism in 2009.

Japanese travelers have shown an impressive increase of 43 percent in 2011 as compared to 2010 and Japanese tourists currently are the highest arrivals from the East Asian region.

Sri Lanka topped its 2011 target of 750,000 tourists in November and is expecting 100,000 more before the end of the year

http://news.xinhuanet.com/english/world/2011-12/17/c_131311675.htm

http://thilankadinush.blogspot.com/

CSE.SAS

CSE.SAS
Global Moderator

Thax to share the news in talk section.

Keep it up...

smallville

smallville
Associate Director - Equity Analytics
Associate Director - Equity Analytics

thilankad, pls follow the forum guidelines..

Publish all News articles in "News" section going forward..

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