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In 2009, Sri Lanka’s tourist arrivals were a mere 447 thousand. By 2010 the arrivals increased almost 50 percent to 654 thousand. That number is estimated to have almost doubled by 2013 to almost 1.3 million. The current plans are for this number to double again by 2016 to 2.5 million. But what got Sri Lanka here (doubling tourist arrivals from 2010 to 2013) will not get it there (doubling again from 2013 to 2016).
The reported growth in Sri Lanka’s tourism sector over the past few years has been impressive. Average year-on-year revenue growth is reported as exceeding 40 percent from 2009 onwards, the year the war ended. Looking at arrivals, UNESCAP, a UN body, found that Sri Lanka’s 31 percent arrival growth rate between 2010 and 2011 was the world’s highest.
This year’s Central Bank Annual Report credits “the peaceful environment in the country together with the ongoing strategic investments in the tourism sector, new tourist attractions and mega promotional campaigns” with this success.
And indeed the numbers do provide significant room to boast: the current growth rate at 26.7 percent is four times greater the 6 percent Asia-Pacific average.
http://www.dailymirror.lk/business/features/46202-sri-lanka-tourism-what-got-us-here-wont-get-us-there.html
The reported growth in Sri Lanka’s tourism sector over the past few years has been impressive. Average year-on-year revenue growth is reported as exceeding 40 percent from 2009 onwards, the year the war ended. Looking at arrivals, UNESCAP, a UN body, found that Sri Lanka’s 31 percent arrival growth rate between 2010 and 2011 was the world’s highest.
This year’s Central Bank Annual Report credits “the peaceful environment in the country together with the ongoing strategic investments in the tourism sector, new tourist attractions and mega promotional campaigns” with this success.
And indeed the numbers do provide significant room to boast: the current growth rate at 26.7 percent is four times greater the 6 percent Asia-Pacific average.
http://www.dailymirror.lk/business/features/46202-sri-lanka-tourism-what-got-us-here-wont-get-us-there.html
