Sri Lanka’s tourism industry may see neighboring India become the single most important tourist source market as arrivals could grow six times to 750,000 by 2020, outpacing traditional western markets, says a report compiled by investment bank Capital Alliance.
“Indian arrivals could grow six times by 2020, provided overall costs remain competitive and more direct daytime flights are added,” said the report.
“India’s potential as a source market for Sri Lanka is evident from its size, proximity, and cultural affinity.”
The investment bank is forecasting Indian arrivals to Sri Lanka will rise 47 percent to 187,000 tourists by end this year representing 1.4 percent of India’s total outbound tourism market of 13 million tourists.
The report says if India’s outbound tourism grows at a compound average growth rate (CAGR) of 20 percent during 2011 to 2020 and Sri Lanka’s market share remains at 1.4 percent, arrivals will rise to 440,000 by 2020.
However if Sri Lanka’s share in Indian outbound tourism grows to 2.4 percent by 2020 Indian arrivals to the island will hit 750,000 tourists.
“A 2.4 percent India outbound tourist share should be easily achievable given a 10-25 percent cost advantage over Goa if 1-3 stars price more competitively and more direct daytime flights are added from India’s major cities to Sri Lanka.”
According to the report, 2.2 million Indians out of the total outbound market visit Goa. The number of direct flights from Mumbai and Delhi to Goa is nearly 20 while only six flights are available to Sri Lanka.
“Western Europe arrivals may continue to grow, but at a more subdued rate,” says Capital Alliance.
The report shows tourist arrivals from the entire region of Western Europe represented 42 percent of incremental arrivals in 2010 tourists while India accounted for 21 percent on a standalone basis.
In absolute terms the number of tourists from the Western European region who visited the island nation in 2010 was 63,000 more from the previous year, while the number from India alone was 43,000 tourists.
Sri Lanka, an isle in the Indian Ocean with numerous attractions and bio diversity is fast becoming a tourist hot spot as the end of a three decade long civil conflict has started to attract travelers from around the globe.
Tourist arrivals are up 36 percent so far this year in the wake of a 40 percent rise in 2010.
The number of Indian tourists who flew in to the country in 2010 was estimated at 127,000 out of the total arrivals of 654,476.