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The Cabinet of Ministers, at its meeting on Wednesday, decided to implement a strategic plan for the promotion of Ceylon Tea over the next five years.
The proposal has been made by Plantation Industries Minister Mahinda Samarasinghe.
Government spokesman and Media Minister Keheliya Rambukwella, told the weekly Cabinet news conference that this five year strategic plan expects to sustain the current demand for Ceylon Tea in vulnerable markets and increase demand in potential markets, rebuild the image of Pure Ceylon Tea and create the environment to reach the consumer and create awareness at consumer level on the "Lion" logo and Trade Mark; and enhance demand for Pure Ceylon Tea packed in Sri Lanka and marketed globally.
Due to its superior characteristics, Ceylon Tea is the most expensive black tea in the world and it has become necessary to take immediate action to arrest the situation of our teas being replaced with low priced multi origin blended teas.
The tea industry in Sri Lanka provides direct and indirect employment to around 1.5 million people in the country. Contribution of tea to the total export earnings of Sri Lanka in 2010 was 15.6% which is an increase of 16.1% over the previous year.
Sri Lanka is the largest exporter of orthodox black tea which is globally known as Ceylon Tea.
http://island.lk/index.php?page_cat=article-details&page=article-details&code_title=39724
The proposal has been made by Plantation Industries Minister Mahinda Samarasinghe.
Government spokesman and Media Minister Keheliya Rambukwella, told the weekly Cabinet news conference that this five year strategic plan expects to sustain the current demand for Ceylon Tea in vulnerable markets and increase demand in potential markets, rebuild the image of Pure Ceylon Tea and create the environment to reach the consumer and create awareness at consumer level on the "Lion" logo and Trade Mark; and enhance demand for Pure Ceylon Tea packed in Sri Lanka and marketed globally.
Due to its superior characteristics, Ceylon Tea is the most expensive black tea in the world and it has become necessary to take immediate action to arrest the situation of our teas being replaced with low priced multi origin blended teas.
The tea industry in Sri Lanka provides direct and indirect employment to around 1.5 million people in the country. Contribution of tea to the total export earnings of Sri Lanka in 2010 was 15.6% which is an increase of 16.1% over the previous year.
Sri Lanka is the largest exporter of orthodox black tea which is globally known as Ceylon Tea.
http://island.lk/index.php?page_cat=article-details&page=article-details&code_title=39724
