NDB Bank’s ‘Ithuru Karana Maga’ campaign was planned and implemented with the objective of promoting the savings habit among people, by extending the concept of ‘saving’ beyond the traditional monetary savings. Based on the campaign tagline - ‘ithithiri karamu, api hedemu, rata hadamu’, it’s numerous marketing initiatives highlighted the potential benefits of cutting down unnecessary waste that takes place in ones day-to-day lives, from electricity, water and telephones, to managing both time and the environment. It also highlighted how savings made in these aspects will translate to a financial saving in the long term, thereby helping to build a brighter future for individuals as well as the nation. NDB Bank went that extra step to show how an average citizen can convert savings from minor lifestyle modifications, into practical financial value additions.http://island.lk/index.php?page_cat=article-details&page=article-details&code_title=39677
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