Indian investors are looking at emerging markets like Sri Lanka as they offer higher returns than investments in developed countries whose economies are stagnant or slowing down, they told a business forum in Colombo.
Sectors in the island that Indian firms are interested in include financial services, infrastructure, manufacturing, tourism and healthcare, they told the forum by PWC, Sri Lanka Foundation and the government's Strategic Enterprise Management Agency.
The forum was aimed at educating Sri Lanka's corporate sector on Indian business-thinking and how the island's companies can arrange joint ventures and alliances.
Anand Dikshit of PWC India said Indian firms were attracted by Sri Lanka's accelerating growth after the end of its 30-year ethnic war and rising personal incomes.
"Rather than putting money in developed economies where returns are not much, Indian entrepreneurs are looking at emerging economies like Vietnam, Africa and Sri Lanka," Dikshit said.
The global financial crisis of 2008 had also caused Indian companies to be more prudent in their overseas investments and made them invest for the long term rather than look at only quick returns.
"These Indian entrepreneurs are looking at the emerging middle class which was the engine of growth for them in India," he said.
Indian businessmen also were now more willing to divest stakes in their companies through partnerships if it helps them grow faster, he said.
But Indian firms still lacked adequate understanding of local ways of doing business which needs to be communicated more effectively, Dikshit said.
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