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Dubbed the cheapest car in the world, the Tata Nano will soon catch
the eyes of Sri Lankan car enthusiasts with 500 Nano’s in three
different kinds from the Standard One, Nano CX Air Conditioner model
and Bumper Body model ranging from Rs. 925,000 upwards entering the
market, according to Diesel & Motor Engineering Plc (DIMO) Chairman
Ranjith Pandithage.
“May 28 will be a proud occasion for Sri Lanka and DIMO when Nano
enters the market because Sri Lanka will become Tata’s first export
destination,” said DIMO Chairman expressing his views to The Bottom
Line on Thursday in an exclusive interview.
Joining his chairman, DIMO’s Production Manager, Yasantha Wijesekera
explained that the Nano would add value to the local market in terms of
style and comfort.
“It’s a marvelous car having being put on the road by Tata in India
about two years ago,” chipped in the Production Manager who observed
that ‘it would be the first time the Nano will be going outside India.’
He dispelled fears that might exist among buyers following Nano’s
unceremonious withdrawal from the Indian market last year after the car
caught fire giving rise to belief that it was fire prone.
“That was only a minor scare where it is believed negligent use
caused the fires,” Chairman Pandithage said with his production manager
joining to reassure local buyers saying that ‘the Nano has every
safety procedure guaranteed with a Bara 3 engine.’
“What Sri Lankan buyers need to know is that if there are no safety
guarantees for the Nano, then it wouldn’t sell. Technically there is no
issue,” Yasantha Wijesekera said adding that the Nano had been created
for both the local and export market.
As to the question whether the Nano was cheaper than the Maruti-800,
he said, “Importantly, we are not competing with the Maruti. That is
another market.”
He said that it was not possible to give a breakdown of the Nano
cars to hit the market since it was about two years ago the Nano made
its entry.
While observing that the Nano would enjoy some market advantage over
Japanese cars which have become expensive following the tsunami,
Pandithage said, “We do not enjoy seeing an opposing market perish from
a tsunami attack. But I must say we will enjoy an advantage
therefore.”
Seeing an opportunity in the great number of Indian families with
two-wheeled rather than four-wheeled vehicles, Tata Motors began
development of this affordable car in 2003. The purchase price of this
no frills auto was brought down by dispensing with most nonessential
features, reducing the amount of steel used in its construction, and
relying on low-cost Indian labour.
Meanwhile, DIMO last week said profits rose 379 percent to 664
million rupees in the March 2011 quarter with revenues rising 125
percent to 8.5 billion according to interim results. In the full year
to March 2011, Dimo reported revenues of 29.3 billion rupees, up 179
percent and profits of 2.1 billion rupees, up 755 percent.
the eyes of Sri Lankan car enthusiasts with 500 Nano’s in three
different kinds from the Standard One, Nano CX Air Conditioner model
and Bumper Body model ranging from Rs. 925,000 upwards entering the
market, according to Diesel & Motor Engineering Plc (DIMO) Chairman
Ranjith Pandithage.
“May 28 will be a proud occasion for Sri Lanka and DIMO when Nano
enters the market because Sri Lanka will become Tata’s first export
destination,” said DIMO Chairman expressing his views to The Bottom
Line on Thursday in an exclusive interview.
Joining his chairman, DIMO’s Production Manager, Yasantha Wijesekera
explained that the Nano would add value to the local market in terms of
style and comfort.
“It’s a marvelous car having being put on the road by Tata in India
about two years ago,” chipped in the Production Manager who observed
that ‘it would be the first time the Nano will be going outside India.’
He dispelled fears that might exist among buyers following Nano’s
unceremonious withdrawal from the Indian market last year after the car
caught fire giving rise to belief that it was fire prone.
“That was only a minor scare where it is believed negligent use
caused the fires,” Chairman Pandithage said with his production manager
joining to reassure local buyers saying that ‘the Nano has every
safety procedure guaranteed with a Bara 3 engine.’
“What Sri Lankan buyers need to know is that if there are no safety
guarantees for the Nano, then it wouldn’t sell. Technically there is no
issue,” Yasantha Wijesekera said adding that the Nano had been created
for both the local and export market.
As to the question whether the Nano was cheaper than the Maruti-800,
he said, “Importantly, we are not competing with the Maruti. That is
another market.”
He said that it was not possible to give a breakdown of the Nano
cars to hit the market since it was about two years ago the Nano made
its entry.
While observing that the Nano would enjoy some market advantage over
Japanese cars which have become expensive following the tsunami,
Pandithage said, “We do not enjoy seeing an opposing market perish from
a tsunami attack. But I must say we will enjoy an advantage
therefore.”
Seeing an opportunity in the great number of Indian families with
two-wheeled rather than four-wheeled vehicles, Tata Motors began
development of this affordable car in 2003. The purchase price of this
no frills auto was brought down by dispensing with most nonessential
features, reducing the amount of steel used in its construction, and
relying on low-cost Indian labour.
Meanwhile, DIMO last week said profits rose 379 percent to 664
million rupees in the March 2011 quarter with revenues rising 125
percent to 8.5 billion according to interim results. In the full year
to March 2011, Dimo reported revenues of 29.3 billion rupees, up 179
percent and profits of 2.1 billion rupees, up 755 percent.
