"These designs are expected to appeal to the younger generation and for those who want a change for their daily use," the company said in a statement.
"Colour is in vogue now. Even traditional European and UK markets which were well known for sober tastes and simple surface designs on their porcelain are now going for vivid colours."
The company, which is turning around after suffering a string of losses, said it was also cutting costs by not using gold for decoration.
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