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Blue Mountain Properties recorded a revenue of Rs. 1 billion in Q1 of the financial year 2015/2016. The company specializes in land sales and real estate developments, ranging from luxury residential plots, to gated community complexes, commercial properties and apartments. The company is now well poised to benefit from a steady momentum of growth and will continue to strengthen its brand presence and offering, both locally and across the globe.
Blue Mountain’s financial performance is attributed to the effective restructuring of internal and external processes, along with the re-organization of its sales force. The company also recently introduced a customer care call centre to modernize and support its overall operations. Blue Mountain is also focused on strategically and meticulously strengthening its brand image and is implementing a holistic marketing communications campaign across Sri Lanka. Additionally, Blue Mountain was recently the first real estate company to introduce a state-of-the-art ERP system, as part of an effort to revamp and streamline its core processes. The company is also strengthening its online presence, and recently unveiled its new website which features an attractive and easy-to-use interface.
Today, Blue Mountain commands a market share of over 30% in the real estate market of land sales in
Sri Lanka, and is continuing to achieve exceptional revenue growth. Since its inception five years ago, Blue Mountain has sustained an above average market growth rate and several projects in the company’s pipeline are expected to significantly boost revenue further.
Commenting on the company’s performance, Dr. Hiran Hettiarachchi (MBBS-Colombo & MBA-Australia), chairman of the Blue Mountain Group stated, "Our performance in Q1 is an excellent start to the year, and we look forward to taking the company to even greater heights, by strengthening our brand as well as our product and service offering. The strategic restructuring of our main business operations, and dedication of the senior management and our employees, have paved the way for our success. We also received significant international recognition this year, by winning a highly acclaimed 5-Star award at the prestigious Asia Pacific Property Awards Summit (APPAS) and we hope to further solidify our position as a leader in the local and global real estate industry."
Courtesy: The Island 4 August 2014
