By Mario Andree
More than two and half years have passed since the 30 year bloody conflict ended opening doors to the North and East to both local and foreign tourists who are now visiting these areas in large numbers.
With more than 4,300 tourist arrivals recorded at the Bandaranaike International Airport per day, the country last year saw more than 855,000 leisure travellers arrive, surpassing the government’s target of 750,000 for the year.
With top industrialists and officials quoting the unfortunate incident which occurred recently as a direct pathway to heaven they have created their own slogan, "Come to paradise to go to Heaven."
The Sri Lanka Tourism Development Authority hopes that this year would be more successful and the country would be able to draw more than one million tourists in to the country despite several unfortunate events reported in the latter part of last year.
With only 22,000 rooms available in both the formal and informal sectors while facilitating the local tourists who are enjoying their weekends in the sunny resorts or the wild life parks in the country, the government is keen on developing several tourism zones focusing on the beautiful beaches around the country.
The plan includes developing more than 35,000 rooms with all amenities with the involvement of the local investors to reap the benefits from tourism.
Passekudah
With the war which crippled the country’s economy coming to an end, the Sri Lanka Tourism Development Authority (SLTDA) has identified Passekudah as a tourism destination with plenty of potential as it is already renowned for its calm and sandy beaches.
The government leased properties to 14 hotel developers both local and international and only one has so far completed the project and commenced operations.
Deputy Economic Development Minister Lakshman Yapa Abeywardena, during a recent visit to the area observed that another two hotel projects would be completed by end February and March.
The hoteliers are developing up market resorts with rooms priced at Rs. 35,000 to Rs. 40,000 per night.
The minister with hotel developers and relevant authorities discussed various issues which delayed the development projects and he warned that the leased land would be taken back by the government if the developers failed to complete the projects by December this year.
He also advised the relevant authorities to support the hotel developers to complete their projects and requested the SLTDA to obtain a separate electricity connection to provide power to projects since there were frequesnt power failures.
The Valachchenei Paper Mill which was the original power supplier selected by the SLTDA had failed to settle a sum of Rs. 120 million to the Ceylon Electricity Board despite the SLTDA making a Rs 16 million advance payment to the company to provide uninterrupted power supply and water to the zone, while the military is constructing the access roads and other facilities.
Vakarai Development
With 900 rooms expected in Passekudha, the government has also identified Vakerei as a potential tourism zone with 73.6 acres earmarked for tourism development. These lands are vested under the District Secretariat. According to Sri Lanka Tourism , these properties could be utilised to build 600 additional rooms.
The acquisition process has already begun and the SLTDA hopes it could call for bids by end next month and the projects could be completed by mid 2014 to minimise capacity constraints.
With land prices in Kuchchuveli soaring as high as Rs. 20 million per acre, the government expects lands in Vakarai to be leased at Rs. 15 million per acre. The tourists who had already visited the areas were confident that the product once completed would have a high demand.
Arugambay…
This well known surfing destination attracts a large number of tourists, but with fewer facilities available for tourists. There are several informal sector resorts and hotels in the area where prices vary depending on the season.
The area is full of tourists from mid April to end October with weather conditions and the sea levels at their best, providing an ideal opportunity for surfers and visitors to enjoy the very best of what Arugambay has to offer.
Ranked among the top ten for its unique wave pattern which starts from the sea and ends in the sea, unlike most beaches, it provides safety to surfer and a number of international tournaments are held here by the the global surfing circuit.
The Deputy Minister identified the zone as a location which could attract and minimise the congestion in the southern parts of the country and said that the necessary facilities would be developed and promised the support of the government to the hotel developers .
The SLTDA has plans to capitalise on the popularity of the famous beach and attract developers for 700 new rooms and add to the capacity of 850 rooms at present and develop it to be a hotspot in the region. The government last year received proposals to develop two star class hotels in the region with a combine room capacity of 135.
Fisheries sector …
Both Arugambay and Passekudha are famous for the fishing industry and tensions are simmering between the fishing community and the hotel developers in the area.
Fishermen in Passekudah expressed disappoinment that some developers were openly campaigning to have the fishing communities removed from the area. When The Island Financial Review asked them how tourism was supporting their livelihoods, they said that both Sri Lanka Tourism and the hoteliers have forced them to move away from their original locations.
They said that President Mahinda Rajapaksa had not ordered such relocations in his vision for the future, and were visibly shaken with anger when they said that the SLTDA and hoteliers were trying to force them out.
However, Sri Lanka Tourism said that there was no such request it was a rumour spread in the neighborhood.
However, following a meeting, the minister had with the hotel developers in Arugamabay,they have urged the minister to evict the fishermen from the location claiming that they were disturbing the tourism industry and the natural beauty.
The minister refused to accept the developers’ request and told that tourism was a people’s industry and everyone should reap the benefit of it from top to bottom. He said that the fishermen were an asset and it too could be marketed as a tourist attraction aimed at increasing the flow of tourists to Arugambay. He requested the hotel developers to work hand in hand with the government and the fishermen.
Divinaguma, Samurdhi and Tourism…
The demand for local fish and vegetables have increased in the tourism zones.
Two and a half years after the end of the conflict and resettlement of people almost being completed, the government recently introduced the Samurdhi programme to the North and the East, with the intention of providing a better livelihoods to the people of the two regions. Last year the government launched its livelihood development programme ‘Divinaguma’ in the region.
Both these programmes indirectly contribute to the tourism industry since the hotels purchase their daily requirements from farmers and fisherman in the area. The farmers and fisherman told The Island Financial Review that they were pleased that they were getting a fair return for their products.
The minister said that the programme had encouraged the residents in the area to cultivate their lands and Samurdhi would strengthen it further.
Employment…
Upcoming hotels are bound to provide a large number of employment opportunities for the youth in the area.
Currently, the hotel developers are facing difficulties to find sufficient skilled labour for construction of hotels and are dependent on those from other areas.
Training programmes for hotel staff in the region are being conducted to fulfill the demand as hotels would commence operations soon. The existing staff are pleased with their salaries.
Some carpenters who had been brought down from elsewhere told The Island Financial Review that the salaries were good and accommodation and food was also provided to them and it was of good quality and their salaries ranged from Rs. 1000 to Rs. 1800 per day.
Drugs and Plugs…
Some hoteliers highlighted that drugs and prostitution were major issues in Arugambay and it hurts the industry at times and the religious and cultural sensitivities of its people.
Some of the night clubs and restaurants in the area promote prostitution and sell drugs to tourists to increase profits while abusing the tourists via other means, they said.
The hoteliers requested that the government should look in to the issue and provide solutions to develop tourism in the are.
Illegal Construction…
Following the Tsunami in 2004, the government had ordered that all constructions should be more than 100 metres from the shoreline, but this is rarely implemented.
Since Passekudha is a new beach which has been exploited after 30 years, it is being developed according to the new legislations which stipulates a minimum distance of 50 meters from the shoreline.
However, plenty of illegal constructions are visible in Arugambay with huts only 10 meters or less from the shoreline; the minister emphasizing the risk to the industry and the visitors ordered those to be demolished, despite heavy lobbying from industrialists and small boutique owners.
Open public area…
With major hotels and resorts being developed to cater and attract high spending local tourists and foreign leisure travellers, the government also has plans for the middle level domestic traveller who visits some of these beaches.
The government spent Rs. 275 million last year to develop a public area and would contribute Rs. 375 million to complete the project in Passekudha. After completion it would have all the facilities required by the ordinary traveller to enjoy a memorable weekend.
A similar project has been approved for Arugamabay and the government is now looking for a suitable land in the area. Officials pointed out that there was a government owned land which was occupied by fishermen. The minister requested half an acre to be left for the fishermen and use the other section be used for development.
The country hopes to attract more than 2.5 million tourists by 2015 and has been able to surpass yearly targets for the last two years. Many development programmes are underway, however a cloud hangs over some of these projects will they be completed?
After President Rajapaksa highlighted that the tourism was a people’s industry and the benefits should reach the bottom of the pyramid, the SLTDA drafted a 5 year strategic plan last year on the path tourism would take.
However the locals and industrialists The Island Financial Review spoke to had many questions on how these values would be protected while the country promoted tourism as well.
Three international magazines, including a newspaper had ranked Sri Lanka among the top destinations to travel after the successful end of the bloody 30 year conflict.
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