In
general almost 40% of product costs in retail showrooms are due to overhead costs such as prime locations, air conditioning, administration, logistic costs etc. They have managed to cut through all these frills involved in marketing by directly selling goods from the Direct 2 U stores which are located at their warehouses.
Therefore you don’t pay for Air conditioning, fancy images, a manager’s vehicle and fuel, a number of sales assistants and brightly lit showrooms. You pay only for the real product, government tax, energy saving lighting, basic store space and a few bits and pieces.
This new concept has also given the benefit to the customer by cutting down on logistics and the unnecessary frills of running a high end showroom concept by offering the products direct from the ship to the warehouse for purchasing.
The Direct2U stores which are located at Wattala, Moratuwa and Kotahena offer brand new world class products such as Sharp LED TVs, LCD TVs, Vacuum cleaners, fridges, washing machines, Hi-Fi Systems, Microwaves and Air Conditioners at the most competitive prices in Sri Lanka.
Further, World renowned brands such as Olympus cameras, binoculars, Usha Lexus home appliances such as hand mixers, pressure cookers, rice cookers, BG Fans, water pumps, faxes and garden equipment as well as power tools could be purchased from these outlets along with many more products and brands.
http://www.ft.lk/2011/04/11/browns-direct2u-stores-unveils-best-offers/