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By Sunimalee Dias
Sri Lankan tourist operators, frustrated by the Government’s inability to promote the country’s leisure product overseas particularly in the post-war period, are planning to spend their own cash on much-needed promotion.
At least one local company says it has plans to hire its own PR outfit overseas and do what “the government is expected to do.”“We just can’t wait and see our competitors take market share,” a director from the company, who declined to be named, said.
http://www.sundaytimes.lk/110612/BusinessTimes/bt05.html
Sri Lankan tourist operators, frustrated by the Government’s inability to promote the country’s leisure product overseas particularly in the post-war period, are planning to spend their own cash on much-needed promotion.
At least one local company says it has plans to hire its own PR outfit overseas and do what “the government is expected to do.”“We just can’t wait and see our competitors take market share,” a director from the company, who declined to be named, said.
http://www.sundaytimes.lk/110612/BusinessTimes/bt05.html
